Home improvement retailer Wickes has become the headline sponsor of Angie Greaves on Smooth Radio following the signing of a new sponsorship deal with Global, the media and entertainment group.
The show broadcasts Monday to Friday from 4pm to 7pm.
The deal will also include Wickes featuring on Classic FM and Heart and on Global’s portfolio of popular podcasts. The audio campaign will be supported by visual ads in key locations on the company’s outdoor estate.
Facilitated by Dentsu Creative and Carat, the partnership aims to drive awareness of Wickes’ kitchens offering with a mix of in-show credits, monthly microshows and promotions that will reach over 1.9 million listeners per week.
