WH Smith is bringing Toys“R”Us back to the high street this summer with nine shop-in-shops for the brand.
In a partnership with Toys“R”Us ANZ, each Toys“R”Us concession will feature a range of products from top toy brands including Barbie, Bluey, Fisher Price, Hot Wheels, LEGO, Marvel, Paw Patrol, Peppa Pig, Playmobil, Star Wars and more.
The first Toys“R”Us opening will take place on 10 June at WH Smith’s store at Monks Cross Retail Park in York and will be followed by launches in Canterbury, Chelmsford, Cheltenham, Cwmbran, Oxford, Poole, Reading and Solihull throughout the summer.
The new retail partnership follows last year’s launch of a Toys“R”Us flagship ecommerce website in the UK.
Now owned by WHP Global, Toys”R”Us generates more than $2 billion in global retail sales annually through more than 1,350 stores and ecommerce businesses in 31 countries.
