Watches of Switzerland Group is beginning a preliminary expansion across Europe with the opening of several new mono-brand boutiques.

The group has already opened a Breitling store in Stockholm on 16 June, and this will be followed by a roll out of further Breitling stores in Stockholm Mall of Scandinavia and Copenhagen in September.

Watches of Switzerland will also be launching the first ever Omega store in Copenhagen, which the group said will represent the best of  the Omega brand.