Waitrose is expanding its partnership with Deliveroo through the trial of the Deliveroo Hop rapid delivery service.
Launched in September 2021, the service aims to deliver groceries to customers’ doors in as little as ten minutes.
The first ‘Hop’ delivery-only store will open in partnership with Waitrose in London’s Bermondsey later this month.
The store will give rapid on-demand access from 8am to midnight each day to Waitrose products in as little as ten minutes.
Shoppers will be able to use the Deliveroo app to choose from more than 1,000 Waitrose lines including ready meals, free-from and vegan ranges, prepared fruit and vegetables, meat and fish, snacks and store cupboard staples. Wine, champagne, flowers and seasonal foods will also be available.
The trial is an extension of Waitrose’s existing partnership with Deliveroo, which delivers food from 150 Waitrose shops across the UK in as little as 20 minutes.