Victoria’s Secret & Co has completed its acquisition of the Adore Me online lingerie retailer.
In a statement, Victoria’s Secret said it will use Adore Me’s digital expertise to continue to improve the Victoria’s Secret and Pink customer shopping experience and accelerate the modernisation of its digital platform.
Founded in 2011, Adore Me generated an estimated $250 million in profitable sales in its most recent financial year.
Victoria’s Secret & Co has a global footprint of nearly 1,350 retail stores in around 70 countries.
