VIA Outlets has celebrated a “record-breaking” 2022 when total brand sales surpassed €1.2 billion across more than 1,100 stores in 11 destinations in nine European countries.
The company grew its brand sales by 3% on pre-pandemic levels three years ago while increasing visitor expenditure by 27%.
VIA Outlets said it benefited from its ongoing work in remodelling, remerchandising and remarketing its centres in the period and is also projecting continued growth.
During the year, the company completed over 300 remerchandising deals and introduced a raft of new international brands to its portfolio, including American Vintage, Sandro and Maje at Batavia Stad Fashion Outlet and Longchamp at Freeport Lisboa Fashion Outlet.
