Very has launched virtual try-on experiences for beauty customers as it looks to create a more immersive shopping experience.
The technology uses augmented reality to enable shoppers to discover and choose products that best match their needs.
Using ModiFace technology, customers shopping on Very’s app can virtually try on 24 lip products by L’Oréal Paris, Maybelline and NYX.
Meanwhile customers on Very’s mobile website can use Benefit Brow Try-on technology to experiment with different eyebrow styles, shades and shapes, and receive recommendations on the products required to create the looks.
