Urban Outfitters are expanding their selection of beauty products with the launch of its new cosmetics brand, Ohii. The in-house beauty line is scheduled to launch in-store and online on September 10.
Ohii's product line includes a roster of products such as lip gloss, lip pens and lip jelly alongside peel-off masks, hand cream, eyeshadow palettes, pressed powder, mascaras, highlighter and deodorants.
"Ohii fills in the blanks of every beauty routine with thoughtful products developed to work well with others," the brand wrote on its new landing page. "Readily accessible to all, both in stores and online, Ohii seeks to enhance natural beauty, not hide it."
Urban Outfitters has set up an Instagram account for the new line in anticipation of the launch.
