Urban Outfitters is set to open its first store in Poland, located in Elektrownia Powiśle in Warsaw, Poland.
The store will be in a 860 square metre unit in an affluent catchment area, which also sees a large number of tourists, students and office workers.
Emma Wisden, Managing Director of Urban Outfitters Europe, said: “Our ultimate goal, as a brand at the forefront of the global retail market, is to offer our customers a unique experience both in terms of our product and the environment we create to showcase it. For us, retail is experiential, personal and inclusive. The success of this lifestyle assortment of proprietary women’s and men’s apparel mixed with national cult brands, vintage, home and beauty formula puts us in a position to buck current trends and expand our offer further across Europe and the world. Elektrownia Powiśle is an exciting project and Poland a thriving nation which, we feel, will work well.”
