TikTok’s shop in the UK is introducing pet care products for the first time.
Items from brands such as Mars Petcare, Nestlé Purina and Lily’s Kitchen are now available through retail partners on the platform.
TikTok said its users “can’t get enough of pet content” with the #DogsOfTikTok and #PetsOfTikTok hashtags racking up billions of views between them.
Products available in the new category will include pet food, accessories, treats and supplements. To celebrate the launch, top creator Katylee Bailey hosted a live shopping event yesterday where she talked through her must-have products and recommendations.
