The O2 has enjoyed a strong start to 2023 with like-for-like sales across outlet shopping up 44%, F&B sales up 26%, and total footfall up 20% compared to pre pandemic levels in the first quarter of 2019.
The O2’s Icon Outlet reported particularly strong Easter holiday trading versus the same time in 2019, with an uplift of 63% in like-for-like sales. Some of the best performing categories included confectionery and beauty, where sales increased by 92% and 79% respectively.
Meanwhile The O2’s entertainment district saw a 54% uplift in like-for-like sales compared to Easter in 2019 after bars and restaurants led the way with respective sales uplifts of 67% and 54%.
The O2 has recently announced that skin clinic Āatma Aesthetics is to take space at the destination and has also added WH Smith to its line-up. The news, books, and convenience retailer has opened a 871 square foot store on The O2’s lower level, adjacent to Hollywood Bowl and Oxygen Freejumping.
