The Fragrance Shop has enjoyed record Christmas trading in-store and online following investment in its omnichannel strategy.
The retailer posted an 11.2% uplift in underlying sales in the six weeks ending 31 December 2022 compared to the same period in the previous year.
Trade was boosted by popular new fragrance launches such as Paradoxe by Prada, Fame by Paco Rabanne and Explorer Ultra Blue by Montblanc. The retailer also benefited from successful partnerships with Hermès and Maison Margiela as part of its strategy to expand in luxury and niche categories.
The Fragrance Shop has opened 12 new stores in the past year and now trades from 216 locations nationwide. It has also been investing in its bespoke digital platform.
