Tesco becomes the first supermarket in the UK to stock Lovehoney sex toys.
Starting this week, sexual wellness company Lovehoney is launching products in more than 250 Tesco stores, kicking off an exclusive brand partnership with Tesco in the grocery channel.
The exclusivity deal is expected to run until at least August 2022, with Lovehoney products being stocked in more than 250 Tesco Extra stores across England, Wales, Scotland and Northern Ireland.
The move represents the first time that Lovehoney is stocking sex toys in a major mainstream supermarket, and aligns with Lovehoney’s mission to normalise the use of sex toys and bring it’s sexual happiness message to a wider and wider audience.
Six products in total will be stocked in Tesco supermarkets, with a wide variety of best-selling products to suit all needs, ranging in price from £4.99 to £24.99..
