Ted Baker has cut around 200 head office roles as part of a restructuring exercise.
According to Drapers, the jobs were made redundant earlier this month across the fashion retailer’s sourcing, finance, production and footwear departments.
Ted Baker was acquired by Authentic Brands Group in a £211 million deal in the autumn of last year. At the time, the US company said it would be well positioned to accelerate the brand’s growth, particularly in North America.
News of the redundancies follows the group’s move to outsource Ted Baker stores and the retailer’s ecommerce site to retail management firm AARC earlier this year. It has also signed an agreement with PDS to lead its sourcing and manufacturing operations.
A spokesperson at Authentic Brands Group told Drapers: “Yes, there was a restructure. Through the process, less than 15% of Ted Baker (head office) employees were impacted. Neither store nor customer facing employees were affected.”
Authentic Brands Group has recently acquired the IP of British heritage brand Hunter.
