London-based technology brand Nothing has chosen Soho for the opening of its first retail store.
Set over two floors, the 758 square foot shop on Peter Street will stock the Nothing Phone and Ear (stick), as well as merchandise and limited edition runs of products. It will also offer collections from fashion and design brands and audio products from Stockholm-based collaborator Teenage Engineering.
The space features a specially commissioned 4,000 flip dot system wall that can be instantly programmed to create a constantly revolving graphic story. In addition, the brand has installed a transparent retro-style phone booth where Nothing’s phone will operate as the official store helpline.
Meanwhile the lower floor of the shop acts as white box gallery style space with exhibitions and events.
