The government will collaborate with leading businesses to help UK households facing the cost of living crisis, it said today.
The Cost of Living Business Tsar and ex-chief of Just Eat David Buttress agreed retail deals and discounts with major businesses in the UK like Asda, Sainsbury’s, Amazon, and Vodafone as part of the Help for Households campaign.
Prime Minister Boris Johnson and Buttress is set to host a meeting with senior business leaders involved in the campaign to discuss the deals and additional support, with the government having provided £37bn worth of support to families under the campaign. These include tax cuts and help with energy, childcare, and transport costs.
The deals are aimed to “reduce costs at the checkout, help provide entertainment and ensure access to necessary services for families during the summer holidays and beyond,” the government said.
They will be provided over four periods including the summer holidays, back to school, Autumn pressures, and Christmas retail.
Secured deals are hosted on the government’s Help for Households website.
