Superdry has seen its half year revenue decline by 1.9% on last year and by 24.9% on a two-year basis due to the impact of Covid-19 and its move to a full-price trading stance.
The fashion retailer also posted an adjusted pre-tax loss £2.8 million in the period, but this was an improvement on the loss of £10.6 million in the prior year.
Meanwhile, its statutory pre-tax profit increased to £4 million from a loss in both first halves of the 2021 and 2020 financial years as the retailer benefited from the fair value movement on foreign exchange forward contracts.
Superdry said it is making progress with its digital marketing strategy as it looks to “reignite” consumer interest in the brand, This has included increasing the number of influencers it has engaged six-fold year-on-year to more than 2,000 at the end of December.
