The Superdry fashion brand has joined the line-up at London’s Icon Outlet at The O2.
The opening coincides with a record-breaking summer trading period for both Icon Outlet and The O2’s Entertainment District.
The 3,541 square foot store on the centre’s upper level is Superdry’s second outlet shop in London. Other brands with a presence at the scheme include the likes of Adidas, Calvin Klein, Levi’s, Nike, and Tommy Hilfiger.
Superdry has over 740 stores in 61 countries.
New figures have revealed that Icon Outlet’s sales rose by 54% over the August bank holiday weekend compared to 2019 and the O2’s Entertainment District has posted similar results. The success follows a consistently strong summer trading period at Icon when sales in June, July and August were up 28% versus 2019.
