Superdrug has launched its largest UK store to date at London's Westfield Stratford Shopping Centre.

This expansion is part of the health and beauty retailer's strategy to open 25 new locations in 2024, coinciding with its 60th anniversary on the British high street.

The newly expanded store, now covering 9,890 square feet, has doubled in size to offer a wider selection of health and beauty products, daily toiletries, beauty treatments, and luxury fragrances.

The store features Superdrug's own-brand cosmetics line, Studio London, along with popular ranges such as B. Skin, Me+, Vitamin E, Optimum, and Naturally Radiant. Customers can also find exclusive beauty and personal care brands like Relove by Revolution and MUA, as well as trending brands such as Morphe 2 and Avon.

Additionally, the revamped store includes an expanded Beauty Studio, offering professional treatments like eyebrow shaping, lash extensions, nail services, and piercings, all available without an appointment.