Superdrug has strengthened its premium beauty portfolio with the addition of cult make-up brand Urban Decay.
Established in 1996 in southern California, Urban Decay is one of seven new premium brands Superdrug is launching later this month. These will include YS, Viktor & Rolf, Prada, Giorgio Armani, Valentino and Narciso Rodriquez fragrances.
Part of AS Watson Group, Superdrug operates 830 stores across the UK and Ireland.
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