Superdrug has seen a significant increase in Christmas gift sales as shoppers start stocking up early during the cost-of-living crisis.
The health and beauty retailer said a shift in shopping behaviour has sparked a 219% sales uplift of Christmas gifts compared to this time last year.
Superdrug has recently launched a ‘Members Save More’ campaign where health and beauty card members can get up to 50% off the recommended retail price on some products.
It is also planning to offer a range of deals in an ‘members only’ shopping timeframe ahead of Black Friday Weekend. In 2021, the retailer saw the most spend in the fragrance, gifting, beauty, oral care and electrical departments so will be highlighting these areas again this year.
