Superdrug has revealed that sales of at-home beauty devices and products have soared over the last year.
The health and beauty has seen a surge in sales of hair removal devices in the period as more people carry out beauty treatments at home following the pandemic. This has led to a 103% year-on-year sales increase for its own brand Studio Brow Razor, which has benefited from the latest dermaplaning ‘peach fuzz’ TikTok craze and is now the retailer’s best-selling item across its own brand make-up accessories range.
Meanwhile, sales of Superdrug’s B. Brow Groomer have risen up by 163% and its male grooming range has also seen a dramatic uplift. Other high performing categories include at-home salon hair tools and hair rollers.
