Superdrug has launched a new employer brand called ‘Where you can be you’ as it looks to celebrate diversity and showcase the benefits of a career in retail.
Featuring 16 Superdrug employees who were chosen after a casting call, the campaign is designed to raise awareness of the varied roles available within Superdrug including on the shop floor, in distribution centres and within healthcare teams. It also highlights head office positions and the retailer’s apprenticeship scheme.
Superdrug said it has long been a champion of accessibility and inclusion and introduced its ‘inclusion’ strategy in 2016.