Superdrug is freezing prices across all of its own brand vitamins, supplements and cough, cold and flu relief products.
The prices will be held until March 2023 to help customers through the cost-of-living crisis.
The health and beauty retailer has already frozen the prices of over 5,000 other own brand items and beauty essentials.
This latest move adds to Superdrug’s expanding healthcare offering that includes health clinics and online doctor and video GP services, as well as NHS prescription and vaccine services.