Superdrug has announced that it is freezing the prices of its own brand allergy products until the end of the year as it looks to help customers survive the extended allergy season during the cost-of-living crisis.
The health and beauty retailer’s allergy range includes Hay Fever Wipes, Allergy Eye Drops. One-A-Day Hay Fever & Allergy Tablets, Allergy Eye Mist and Allergy Saline Nasal Spray.
With an estimated one in four people living with allergies and hay fever in the UK, Superdrug is expecting the move to be well received by customers,