Danish homewares brand Søstrene Grene has officially opened its first store in London at Southside in Wandsworth.
The shop’s grand opening was attended by the Mayor of Wandsworth Jeremy Ambache and TV hosts and styling organisational experts the Style Sisters. Meanwhile hundreds of people queued throughout the shopping centre to make a first visit to the store.
Bringing ‘hygge’ to the UK, Søstrene Grene aims to offers affordable Scandinavian living items through monthly new product drops and seasonal collections. Products range from contemporary interiors and hobby items to children’s toys, soft furniture and kitchen accessories.
The brand is currently expanding across England, Northern Ireland and Scotland, with further launches in High Wycombe and Bracknell expected later this year.
The stores are run by the brand’s UK joint venture partners, Norma Jacob and Richard Power.
