Gen Z cult skincare brand Skin Proud have launches a community led ‘Pay It Forward For a Brighter Future’ campaign for Mental Health Awareness Month.
Studies show that people who show kindness and concern for others had a 23% lower level of the cortisol stress hormone, compared to the average population. That’s why the brand say, this Mental Health Awareness Month, they are committed to supporting our community.
With youth support resources readily available now more than ever, Gen Z is the most educated generation when it comes to mental health, but why are they classified as ‘The Sad Generation’? While people of all ages encounter many of the same stressors as generations before them, many Gen-Zs experience a more intense version of them given their exposure to news and social media outlets, living through a global pandemic, economic downturn and global conflict that exist today.
This Mental Health Awareness Month, Skin Proud wants to shift the focus to positivity and kindness by highlighting the positive mental health benefits of paying it forward, a concept which has become increasingly popular on TikTok and has received over 2.7B views. The campaign kicked off on 28th April, World Pay It Forward Day, and the campaign will continuing throughout the month of May to align with Mental Health Awareness Month.
The brand will be using their social platforms to champion youth Mental Health organisations who are doing important work for Gen Z in the mental health space, bringing their missions to the forefront of the conversations with our community and celebrating their efforts.
Skin Proud will also be partnering with leading Pay it Forward TikTok creator, Zachery Dereniowski to create TikTok content highlighting the positive mental health benefits of paying it forward and to build further awareness of the campaign across the Gen Z loved, TikTok to spread the important pay it forward message.
To spread the importantance of taking time for relaxation and selfcare and the benefits of achieving brighter, healthier and more radiant looking skin, Skin Proud will be heroing the Proud to Brighten Duo, Bright Eye and Bright Boost.
