kechers has signed an agreement to acquire its existing Scandinavian distributor, Sports Connection.
Skechers said the business will become a wholly-owned subsidiary with responsibility for driving Skechers’ continued growth in Denmark, Finland, Norway, Sweden, Greenland and the Faroe Islands.
Founded in 1994, the Sports Connection business comprises 58 existing Skechers retail locations and several ecommerce solutions, as well as over 1,600 wholesale customers. The company has been an exclusive distributor for Skechers in Scandinavia since 2005.
