Marking a major milestone on its road to achieve net zero by 2030, sleep technology innovator Simba has successfully secured global certification of B Corp status.
In recognition of its drive for the highest standards of environmental and social sustainability, public transparency and legal accountability, the UK-headquartered business has become the first British-born sleep brand to be granted the coveted internationally recognised ethical accreditation of B Corporation®.
The international sleep tech firm founded in London in 2016, outlined its ambition to become a Certified B Corporation® just last year (2022), as part of its wider business strategy focused on three key pillars: Health, Planet and People.
Simba mattresses are manufactured in the UK in zero waste factories, meaning transport miles are reduced thanks to a short logistics chain. Nothing is sent to landfill, and all manufacturing waste is recycled or reprocessed into other products. As part of Simba’s zero waste commitment and sustainability goals, in March 2023, the sleep technology business will launch its state-of-the-art, not-for-profit recycling service to accept any brand of mattress, no purchase necessary.
When it comes to environmental challenges, Simba already uses carbon offsets for logistics – but the long-term aim is to reduce reliance on offsetting by reducing the emissions at source.
Simba accessories are made in Eco Factories, manufactured with energy from certified renewable sources, plus they are accredited with ISO 14001, which means the environmental impact is monitored, benchmarked, and controlled with energy and water reduced.
In addition to sustainability credentials and goals, Simba is committed to fostering a culture of wellbeing and supporting communities both within the company and further afield.
The sleep tech firm is a founding partner of GenM, the menopause partner for brands, and will be helping them to better serve menopausal women with the right products and services to ease night-time symptoms.
The company’s NHS scheme offering a generous discount on all Hybrid mattresses, bedding, pillows, duvets, and sheets has seen over 43,000 healthcare workers get a better night’s sleep since it launched in 2020.
Simba believes a good night’s sleep is the bedrock of building a stable and successful life.
