YouTube collective Sidemen has the opening of its first physical retail space in Kent’s Bluewater shopping centre
Spanning 6,000 square feet. the store will be the only place where fans will be able to purchase official Sidemen merchandise, apart from on the Sidemen website.
Customers who visited the store on the opening day of 15 July had early access to a new range of merchandise ahead of its general release next month. The shoppers also received a free SDMN keyring with each purchase together with a discounted one-month membership to Side+, the official Sidemen membership club.
The shop is located on the Upper Rose Gallery of Bluewater, next to Apricot.