Fast fashion e-tailer Shein is continuing to cement its brick and mortar strategy with the opening of its latest pop-up experience, set to take place in London from September 16 to 18.
Located in the city’s West End, the space will house a curated collection of the Chinese retailer’s seasonal lines, including wardrobe staples and partywear.
Shein has opened a handful of pop-ups over the course of the past year, including one launched in partnership with payment solution provider Klarna, also located in London’s centre, in Covent Garden.
This newest pop-up comes just in time for London Fashion Week, which takes place from September 15 to 20.
