Sainsbury’s rolls out Nectar Prices to meat, fish and poultry

Sainsbury’s has rolled out Nectar Prices across the meat, fish and poultry categories for the first time.

The move means that the supermarket’s customers can now access discounts on around 3,500 products when shopping in-store or online.

Customers will be able to get up to a third off on some products including By Sainsbury’s lamb mince and Sainsbury’s Taste the Difference beef burgers. Nectar Prices are also rolling out into other branded ranges including Fridge Raiders, Peperami and Richmond sausages.

The supermarket has already rolled out Nectar Prices to a variety of categories including health and beauty, confectionery and snacking, beers, wines and spirits, and dairy and bakery. Other categories offering the prices include household, baby, pet and food cupboard items, fresh produce and ready meals.