Sainsbury’s is expanding its Nectar Price Points initiative by introducing offers on dairy and bakery products for the first time.
The move means Nectar Prices discounts will be offered on a range of dairy products including Cathedral City mature cheese (usually £4.75, Nectar Price £2.75), Philadelphia cheese (usually £2.20, Nectar Price £1), Yeo Valley organic semi skimmed milk (usually £2, Nectar Price £1) and Lurpak 500g butter (usually £5, Nectar Price £3.25).
Lower prices will also be available on a range on some branded bakery products including Soreen fruit loaf (usually £1.50, Nectar Price £1) and Warburtons bagels (usually £1.85, Nectar Price £1).
In addition, discounts will be applied to a selection of Sainsbury’s own-brand lines including Taste the Difference and by Sainsbury’s products.
After launching the Nectar Price Points initiative back in April, Sainsbury’s now has over 900 products included in Nectar Prices.
