Sainsbury’s is supporting struggling pork farmers even further with an additional payment of up to £2.8 million for its pork development group.
Working in conjunction with its pork farmers, the supermarket has created a pricing mechanism which it says has paid above market price for fresh pork since September 2020. The model was created to help the farmers by reducing market volatility, influencing the standard pig price and benefiting the wider pork sector.
Through the pricing structure, Sainsbury’s has been able to offer additional short-term support through a £2.8 million investment for its pork producers. This will give them the opportunity to align all pigs supplied to Sainsbury’s to a fixed price for a 12-week period.
