Sainsbury’s has announced a further round of price reductions as it invests £15 million in cutting the price of cupboard staples such as rice and pasta
This will include the retailer becoming the only supermarket to offer Freefrom pasta at the same price as standard pasta.
Sainsbury’s is also announcing that all By Sainsbury’s ‘happier and healthier’ whole chicken breast fillets will now be included in Aldi Price Match for the first time.
Rhian Bartlett, food commercial director at Sainsbury’s, said: “In the last two years we’ve invested £560 million in keeping prices low and more recently we’ve reduced the price of high-volume essentials including bread and butter, milk, tuna and toilet roll.
“These latest price cuts will help reassure customers that we will continue to pass on savings as soon as we see the wholesale price of food fall.
“Customers will find great deals when they shop with us and do not need to go anywhere else to get the best prices on their everyday food essentials.”
Last month, Sainsbury’s announced that it was combining its own-label value ranges into one brand, Stamford Street. The range features over 200 products, 10% of which are new.
