Robert Dyas has unveiled a new multichannel campaign called Cut the Cost this Christmas.
It aims to position the retailer as the go-to destination for good value, quality products this Christmas.
Created by The Specialist Works and What’s Possible Creative Studio, the campaign will be phased throughout the season to reflect shoppers’ changing moods and activities as they build up to the big day.
The hero Christmas messaging will run across the entire season with additional messaging introduced around Black Friday and specific products. Channels will include radio, online video, online display, and digital audio.
Robert Dyas will also be running the campaign across its in-house channels including CRM, social, influencers, partnerships, store theatre and its website.
