Rituals Cosmetics has announced the biggest sustainability investment in its history by planting, protecting or restoring a tree for every refill sold.
In collaboration with its partners, the brand aims to grow 5 million trees globally by the end of 2022.
The initiative is part of Rituals’ bigger Clean, Conscious & Caring strategy in which Rituals has committed to reduce its environmental footprint. Rituals became a Certified B Corporation earlier this year, and this commitment marks another important step in the brand’s journey to sustainable wellbeing.
Over the next year, Rituals will support multiple reforestation initiatives to help prevent climate change and mitigate its effects.
Supporting carbon capture via reforestation initiatives is part of the wider Clean, Conscious & Caring Strategy in which Rituals commits to reduce its environmental footprint. The wellbeing company has pledged to transition its personal care range to 90% natural origin ingredients by 2023, shift all of its packaging to 100% recyclable/refillable or made with recycled materials by 2025. In addition, Rituals aims to reduce its carbon footprint in line with the scale of reductions required by the Paris Climate Agreement. To accelerate its impact, Rituals now commits to growing 5 million trees.
