Proven Skincare is to expand into the UK and Europe following its launch in Canada in 2021.

The news comes after a period of strong growth for the company and the launch of its first new product since 2019, the Eye Cream Duo. The company has also recently been granted a patent that protects its use of personalisation in skincare.

Prior to the expansion, the Proven team gathered extensive environmental data about the region and executed a major tech build to incorporate it into Proven’s existing AI.