Primark has unveiled its first collection to celebrate 100 years of Disney across adult and kidswear including sweatshirts, t-shirts, nightwear and accessories.
The new 70-piece collection forms part of a year-long calendar of activity by the retailer to commemorate Disney 100 Years of Wonder, taking inspiration from the magic of the brand’s iconic characters and stories.
Primark entered the license market in 2011 with its first Disney range and the partnership has grown from strength to strength across a breadth of categories from clothing and accessories to homeware, becoming the retailer’s largest license partner and a firm customer favourite. Last year, Primark revealed a brand-new immersive Disney experience in its renovated Belfast Bank Buildings store, including a Primark Café with Disney, a Disney photo moments area, and a dedicated Disney department for adults, kids and homeware.
