Primark is giving its customers the chance to purchase pre-loved fashion by launching a vintage clothing concession in its Birmingham store today.
A similar concession will follow in Manchester in the coming weeks.
Through a partnership with the Vintage Wholesale Company, the concessions will operate under the brand name Worn Well by the Vintage Wholesale Company. Items will span 70s, 80s and 90s trends such as denim jumpsuits and shirts, spaghetti tops, printed sweaters, puffa jackets and patterned shirts.
Meanwhile brands will include the likes of Tommy Hilfiger, Nike, Converse, Levi, and Dr Martens.
The move marks an extension of Primark’s in-store offering that includes 22 beauty, nail and hair studios and 32 food and drink outlets in shops around the world.
