Pinterest is to acquire The Yes AI powered shopping platform for an undisclosed sum.
Founded in 2018 by chief executive Julie Bornstein, The Yes enables consumers to shop a personalised feed of fashion based on the user’s active input on brand, style and size.
When the acquisition is completed, Bornstein will remain with the business and will report to Pinterest’s co-founder and chief executive, Ben Silbermann. Pinterest said she will lead shopping vision and strategy across the merged business.
In the months following completion of the transaction, Pinterest is planning to close The Yes app and website to enable the merged teams to focus on technology integration.
