A recent study called “State of the Frontline Workforce 2023” surveyed 3,000 retail staff in the UK to understand their job satisfaction and career prospects.
The results reveal a mixed picture: while the retail sector is more likely to recognise the value of its employees and provide opportunities for career growth compared to other industries, retail workers are facing challenging conditions and are seeking improvements in pay, work-life balance, and reduced stress.
The study conducted by Quinyx, emphasises the importance of staff engagement initiatives and highlights the need to prioritise employee well-being, particularly in an unpredictable and technology-driven landscape.
Retail employees desire more flexibility, better communication with management, and opportunities for career development. They also express frustration with multiple work apps and a lack of user-friendliness.
The study suggests that businesses that prioritise their employees’ needs and support them beyond monetary compensation will benefit from a happier and more engaged workforce, leading to improved customer experiences.
The use of streamlined technology solutions and effective communication channels is recommended to reduce stress levels and increase productivity.
The study also discusses the impact of work-related stress on retail staff, considering factors such as the cost of living and financial security. Although the percentage of retail workers considering leaving their jobs has decreased slightly, various reasons such as salary, work stress, lack of work-life balance, limited career progression, and feeling undervalued still contribute to employee turnover.
The study emphasizes the importance of continuous engagement efforts and individualized approaches tailored to employees’ unique goals and needs.
By prioritising their workforce, retailers can create a positive employee experience and reduce turnover rates, ultimately benefiting their business.
