Peloton has struck a deal to sell its products on Amazon in the US as it looks to widen its range of distribution channels and raise brand awareness.
Items on the platform will include the Peloton Bike, guide and a range of accessories and clothing.
Peloton said the tie-up will enable it expand its distribution and engage with more Peloton members and prospective members in a new channel. It will also make its products more readily accessible as customers will be able to search for products on the platform to see if they are available for purchase and delivery in their area.
As part of the Amazon experience, customers will have the option to assemble the bikes themselves or select an add-on expert assembly option that is available across the majority of the US. This will be offered at no additional cost.
