Pandora to open shop-in-shops in Macy’s department stores

Pandora is to open shop-in-shops in Macy’s department stores in key market locations across the US.

The move follows a successful soft launch late last year in Macy’s stores in Dallas, Houston, Garden City and Atlanta and will see the number of locations expand from five to approximately 28 this year.

The partnership supports Pandora’s long-term growth ambition to increase market share and double revenue in the US on 2019. Pandora said the US is its largest market where there was strong fourth quarter sell-out growth of 39% versus the same period two years ago.