Pandora achieved 21% organic growth in its first quarter following a strong performance from collaborations including a Marvel launch.
The brand also benefited from the implementation of its new Phoenix strategy and new products such as the Padlock concept.
Sales in the US grew by 7% year-on-year and by 62% on 2019 . Pandora said its strategy in the country is on track with the acquisition of 32 franchise stores, mainly on the west coast. It has also entered into a new partnership with the Macy’s department store.
Meanwhile, its European business posted double digit growth compared to pre-pandemic levels.
Looking at online sales, these were up 155% compared to 2019, but down down 17% on the previous 12 months due to Covid-19 store closures last year.
