Pandora has promoted Massimo Basei to the role of chief of retail operations.
Due to take up his role from 1 April, he currently holds the position of general manager for Southern Europe, the Middle East and Africa.
In his new position, Basei will report directly to Pandora chief executive Alexander Lacik and will be responsible for global retail operations across Pandora’s 6,500 points of sale in more than 100 markets. This will include overseeing network expansion, franchise relations, the omnichannel experience, store development and global merchandising.
An Italian national, Basei joined Pandora as country manager for Italy in 2010.
Pandora has also announced that its nine market clusters will now report directly to Lacik and that its chief commercial officer Martino Pessina will be stepping down.
