Jewellery brand Pandora has appointed Sarah Chenery as its new marketing director for the UK and Ireland.
In her new position, she will lead Pandora’s end-to-end marketing channel mix, including its go-to-market strategy, paid media brand partnerships and PR and influencer initiatives.
Chenery has been working with Tiffany & Co. for the past 11 years where her most recent role was senior director of ecommerce and omnichannel for Europe, the Middle East and Africa. She will become part of Pandora’s regional leadership team, as well as its global marketing leadership team, and will work alongside Pandora’s chief marketing officer, Mary Carmen Gasco-Buisson.
Chenery’s appointment follows a fourth consecutive quarter of growth for Pandora despite a challenging trading environment. The company has been boosted by a particularly strong performance in the UK, which is its second biggest market after North America.
