Numerous global businesses are taking part in the Veganuary Workplace challenge this year, with total sign-ups for the initiative since it launched in 2014 now around the 2 million mark.
More than 75 UK companies have signalled their backing for Veganuary 2022, promising to encourage their staff to cut meat and dairy from their diets throughout January, the organisers behind the campaign have revealed.
Major companies including Harrods, Volkswagen Group, Sky, Superdrug and Papa John’s are among those to officially sign-up to the campaigns ‘workplace challenge’, which commits employers to providing a wider range of plant-based food for their staff, as well as running events and educational initiatives that promote vegan diets.
M&S, NHS Supply Chain, PwC, EY, and Adept Carehomes have also signed up to the global 31-day plant-based diets challenge, which kicked-off on 1 January 2022.
A YouGov poll of 2,000 UK adults last month commissioned by Veganuary found more than a third of respondents were either interested in adopting, or planned to try, a plant-based diet. It also found that attitudes towards veganism had become more positive over the past two years, with 36 per cent of respondents describing eating a plant-based diet as an “admirable thing to do”.
Veganuary’s head of communications Toni Vernelli said companies signed up to the challenge in 2022 would therefore be lending a “helping hand” to the growing number of people interested in adopting a vegan diet.
