Oak Furnitureland is launching a bespoke range of flooring in four of its showrooms as it looks to expand its product range.
The flooring will be displayed in the retailer’s Speke, Cheltenham, Farnborough and Wednesbury stores from 26 December as part of an unveiling of a new showroom design featuring styled room sets that create the look and feel of a real home.
These will include new “inspiration areas” where a mix of hardwood furniture ranges, sofas, beds and mattresses will be on show together with accessories and other finishing touches. There will also be a dedicated flooring consultation area.
The new engineered hardwood flooring collection features a selection of natural and antique toned shades of wood in a variety of finishes, and in fixed, mixed and herringbone length planks. It will be laid across the entire ground floor of the stores.
To further enhance the omnichannel customer shopping experience, Oak Furnitureland has also launched a new app which allows customers to scan and save products to their wish list via QR codes. The VR technology then helps them bring cabinetry and sofa products to life in their own homes.
