The Nicce streetwear brand is to open its first physical flagship store in London.
The shop is situated on the corner of Carnaby Street and Beak Street and spans two floors across 1,400 square feet.
The move follows strong, double-digit growth for the brand over the past few years during which time it has sold its products through retail partners and its own online store.
The space will also play host to a variety of events and customer activations which will be expanded out from the brand’s N-Studio division.
